Description
The External Affairs Office (EAO) is operating under the Office of the President and looks after the Information Center, Admissions Office and the marketing and public relations initiatives of San Sebastian College- Recoletos Manila.
The Information Center serves as a venue to welcome and entertain guests, applicants, and other external stakeholders of SSC-R, Manila. This will also serve as the bulletin of information to keep students, faculty, non-teaching personnel and other internal stakeholders abreast of what’s in and out of their alma mater.
Functions
Generally, the External Affairs Office is in-charge to centralize all marketing functions and efforts of the entire institution as well as to harmonizing the general positioning statement of the organization to achieve constancy & consistency in all its communication efforts thus:
- The office is viewed to perform functions that would generate promotional and institutional programs from the school. It plays a very significant role in the recruitment planning and implementation.
- Establishing coordination for institutional image enhancement within and outside the organization is also an important function. Internal projects that need significant coordination will the internal and external publics need to be attended to by the office. Collaboration with the media, partner, agency, suppliers, alumni, other industry players as well as the corporate sectors is also an important function.
- External Affairs Office is also tasked with the conceptualization of creative materials for marketing and organizational communications. It is also responsible for the documentation of important internal affairs for publicity or media mileage. The office also acts as a correspondent for inviting journals and publications.
