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Bachelor of Science in Business Administration Major in Marketing Management


The programs of the College are accredited by Philippine Accrediting Association of Schools, Colleges and Universities, a third party accrediting bodies that measures the quality not only of the Instruction and Faculty but also includes other areas of concern such as Facilities, Laboratories, Student Services, Community Involvement and Administration. Graduates from an accredited programs and/or institutions indicates that they are expected to be ready to practice at a certain level. The Business Administration programs enjoys a Level 3 status while the Accountancy program enjoys a Candidate status.

Program Learning Outcomes

The program in Marketing Management aims to:

  • Apply marketing management philosophy in all business situations;
  • Analyze business environment for opportunities, threat, strengths and weaknesses for strategic direction;
  • Conduct marketing research and other business research/plan;
  • Develop a Strategic Marketing Management Paper;
  • Exercise high personal moral and ethical standards in all business;
  • Demonstrate genuine concern to the company’s target market;
  • Express one’s self clearly and communicate effectively with stakeholders both in oral and written forms;
  • Demonstrate creativity and innovativeness in the formulation and implementation of marketing strategies;
  • Apply monitoring and control functions in the implementation of marketing.