Communication as a field of study covers the various ways by which humans communicate. It focuses on how verbal and non-verbal messages are used to create meanings in different contexts using diverse media platforms. It includes a broad range of subject matter ranging from the study of communication in interpersonal relationships, groups, organizations, and cultures.
Program Learning Outcomes
Upon successful completion of the program, a Sebastinian graduate of BA Broadcasting should be able to:
have adequate learning of the English grammar;
acquire knowledge in constructing articles for print, broadcast, and new media;
determine the importance of communication theories not only in the academe but also in the everyday work field;
learn and apply frameworks and approaches in the 21st century communication research;
acquire basic training in news gathering and news writing;
write scripts for radio, television, and film;
conduct basic research in developing a communication plan;
produce a communication plan for a specific community;
recognize the importance of visual aesthetics in crafting an effective and comprehensible message;
point out the importance of principles and practices in broadcast journalism;
identify the laws and ethics that govern the practice of media;
use techniques in producing broadcast quality radio and television shows; and
apply industry-based knowledge in actual industry.